Resume
6+ years of driving performance marketing excellence across global markets.
Professional Summary
Results-driven Performance Marketing Strategist with 6+ years of experience in driving customer acquisition, optimizing paid media ROI, and scaling e-commerce revenue across B2C, B2B, and D2C brands. Proven expertise in managing multi-million dollar ad budgets, implementing AI-powered optimization strategies, and leading cross-functional teams to deliver exceptional business growth.
Professional Experience
Asst. Manager – Performance Marketing
May 2022 - April 2024[Redacted for privacy] | UAE
- Managed AED 2M+ performance budget across multi-channel campaigns
- Cut CAC by 25%, boosted ROAS to 5X through strategic optimization
- Launched AI-personalized loyalty program driving AED 150K/month repeat revenue
- Improved repeat purchase rate by 22% through advanced segmentation
- Built full-funnel performance reporting system using GA4, GTM, Looker Studio
Sr. Executive – Digital Marketing
Sept 2020 – May 2022[Redacted for privacy] | Gujarat, India
- Generated high-ticket B2B leads including Walmart, H&M, and Hugo Boss
- Automated lead nurturing via CRM-integrated drip campaigns
- Designed email campaigns to 1M+ recipients, achieving 26% open rate
- Created lead scoring models aligned with sales funnel priorities
Project Manager
2019 - 2020[Redacted for privacy] | India
- Launched B2B/B2C e-commerce portal with 9,000+ products
- Built strategy for seller onboarding and user journeys
- Generated 1,000+ monthly leads through automation
- Managed full project lifecycle from strategy to launch