Top Myths About Performance Marketing / Digital Marketing
Debunking common misconceptions and setting the record straight about digital marketing realities.
"Running ads = instant sales."
Reality: Nope. Ads bring traffic. Conversions depend on targeting, funnel, copy, and sometimes... luck.
"More traffic means more profit."
Reality: Not if it's the wrong audience. You can't sell ice to people who live in freezers.
"Digital marketing is just posting on Instagram."
Reality: Sure and cooking is just putting food in the microwave. It's a whole ecosystem.
"Once it's set up, it runs itself."
Reality: Campaigns aren't crockpots. They need testing, optimization, and human strategy.
"Email is dead."
Reality: It's not dead. You just wrote boring emails. Open rates disagree.
"The bigger the budget, the better the results."
Reality: Spending more on ads without strategy is like yelling louder in the wrong language.
"Anyone with Canva and ChatGPT is a marketer now."
Reality: Tools help, but they don't replace actual strategy, consumer psychology, or testing experience.
"SEO is one-and-done."
Reality: If only. SEO is a long game, not a checklist. Algorithms change and so should your site.
"If my product is good, marketing will be easy."
Reality: Even great products need storytelling. Word of mouth doesn't work if no one hears it.
"I can copy competitors and get the same results."
Reality: They're optimizing based on their data. You're guessing. That's not a strategy — it's plagiarism roulette.
"One person can handle everything: ads, SEO, content, design, analytics…"
Reality: Sure — and one chef runs the whole restaurant, serves tables, washes dishes, and sings live jazz. Totally sustainable.
"If it doesn't work, it's the marketer's fault."
Reality: Not always. Sometimes it's the product. Sometimes it's the landing page. Sometimes... it's your fourth 'urgent' revision in 3 days.
"Can't we just make it go viral?"
Reality: That's not a strategy. That's a wish, a meme, and maybe a lightning strike. Viral isn't guaranteed — consistency is.
"Just run the same thing that worked for Brand X."
Reality: That's like wearing someone else's prescription glasses and expecting perfect vision. Different audience, different game.
"Why do we need strategy? Just boost the post."
Reality: Without strategy, you're just setting fire to your ad budget and calling it 'exposure.'
"You're the expert — just do your magic."
Reality: Thanks, but this isn't Hogwarts. I need input, feedback, and goals — not blind faith and owl mail.
"Results should show in 2–3 days, right?"
Reality: Right after I invent time travel and force-feed data into the algorithm like it's a goose on a deadline.
"We don't need content, just ads."
Reality: No fuel, no fire. Ads without content is like a car without gas — technically built, but going nowhere.
"If I hire you, I don't have to think about marketing ever again."
Reality: I wish. But good marketing needs collaboration — not just delegation.
"Can't you just use AI for all of this now?"
Reality: AI helps but someone still needs to know what not to ask it. And that's the actual work.