About Me
My Journey
I’m Mehul. I’ve been building on the internet since long before it was cool, somewhere between the Orkut days and the rise of Flipkart.
My first proper project? A crypto exchange website I built back in 2013, (archived) When Bitcoin was still a mystery in India. From there, it was one experiment after another: a Groupon-style coupon site, a DIY print-on-demand t-shirt store, and eventually, a deep dive into digital marketing. I wanted to get people to my websites, so I taught myself how. Google Ads, Facebook campaigns, SEO, landing pages... I learned by doing, spending my own money, and figuring out what worked (and what didn’t).
Along the way, I built:
• A Dropbox-style file-sharing platform (archived)
• A Q&A site called SpeedyAnswer (before Quora took over)
• A few scrappy affiliate sites, niche landing pages, and some great domains I wish I hadn’t sold.
I’ve explored everything from web scraping to dropshipping, crypto to email marketing. Bought servers. Hired devs. Ran tests. Learned to launch without waiting for perfect.
I don’t just follow trends. I explore them early, test them fast, and learn what sticks. I enjoy building things from the ground up, whether it’s a website, a campaign, or a new idea. I believe momentum beats perfection, so I launch, learn, and improve.
These days, I help brands grow with performance marketing, automation, and AI-powered strategies. Still learning. Still doing. Still just as curious.
Expertise
Over the years, I turned that curiosity into real work. I've run performance campaigns across 8+ international markets, helping brands grow in e-commerce, real estate, fashion & retail, D2C, and consumer electronics.
I've worked with budgets big and small, built funnels from zero, and now focus a lot on AI-powered marketing – things like creative testing with Jasper, automation with tools like N8N and Zapier, and personalized campaigns at scale.
Philosophy
For me, this has never been a side hustle or a trend. It’s just how I operate.
Understanding great design requires surrender. The best campaigns come from those who dare to question everything and push beyond conventional boundaries.