FAQ – Real Answers, No Buzzwords
Straight answers to common questions about working together and what I actually do.
Do you work well with other teams or agencies?
Definitely. I actually enjoy working with teams – designers, devs, media buyers, brand managers, whoever's in the loop. I know how to communicate, stay in my zone, and make sure everyone's moving in the same direction. No egos – just getting things done together.
Can you manage a project end to end?
Yes. I've handled full campaigns – from research and setup to launch, testing, and reporting. I like structure, and I make sure things move forward without falling into chaos. If there's a goal, I build the system to get there.
What makes you different from other marketers?
I'm not here to promise overnight miracles or drop jargon. I focus on clarity, smart execution, and actual results. I'll tell you what's working, what's broken, and how to fix it – no fluff.
What's your approach when something doesn't work?
I don't panic. I treat it like feedback. If something flops, I dig into why, tweak what's needed, and test again. Marketing is iteration – I'm comfortable with that.
Do you stay updated with trends?
I keep tabs on platform changes, tools, and what's actually working – not just what's trending. I follow people smarter than me, test things myself, and don't jump on every bandwagon.
What tools do you use?
I use whatever gets the job done – GA4, Meta Ads Manager, Shopify, Klaviyo, WordPress, Figma, Notion, Trello, Zapier, and a bunch of AI tools. I don't care about tool loyalty – I care about outcomes.
Are you more brand-focused or performance-driven?
Both. I believe performance dies without brand, and brand becomes expensive without performance. I look for that sweet spot where things convert and make sense long-term.
Do you do one-off projects or ongoing work?
I do both, but I prefer ongoing work where I can actually build momentum. One-offs are fine – but the real wins usually come with time, context, and consistency.
Can you create social media posts or edit videos?
I'm not a designer or video editor by profession, but I've used Photoshop, Canva, CapCut, and similar tools when needed. I know what makes content click – and I can create or guide creatives that perform. It's not my core, but I can step in when necessary.
Do you design landing pages?
Yes. I've built landing pages using tools like Framer, Typedream, Carrd, WordPress, even raw HTML/CSS. I'm not a fancy UI/UX designer, but I know what converts and how to test it fast.
Can you write blogs or website copy?
I'm not a full-time copywriter, but I write a lot – especially for landing pages, ad copy, and strategy-driven content. If it needs to be clear, persuasive, or strategic, I'm comfortable writing it.
Do you know coding?
I started with HTML, CSS, and PHP way back – not as a developer, but enough to build and fix things. With time (and all the no-code tools), I've focused more on functionality. I still write or tweak scripts for GA4, tracking, or integrations when needed. I don't claim to be a coder – I just figure stuff out using GitHub, AI, or by asking people who know better.
Do you work on e-commerce platforms?
Yep. I've set up stores on Shopify, WooCommerce, Magento, BigCommerce – end to end. From product setup and themes to plugins, tracking, and even shipping rules. I'm not building custom code, but I can take it from blank to live store.
Can you run YouTube ads?
Yes, as part of a performance setup. I've run YouTube campaigns, especially for remarketing or brand awareness. I don't make fancy video edits, but I know how to run, test, and scale ads that work.
Do you do SEO?
I'm not an SEO agency, but I understand the basics well – on-page SEO, site audits, keyword intent, and how it ties into bigger strategies. I can optimize and guide – or work with a specialist if needed.
Can you manage social media accounts?
Not really. I don't post daily content or build reels. My focus is more strategic – what kind of content works, how it supports performance, and where to push. I'm happy to guide, but I'm not here to run your feed.
Do you do influencer or UGC campaigns?
I've worked on UGC and influencer campaigns, yes – from outreach to briefing and tracking performance. I'm not a talent agent, but I know how to make creator content work inside paid media.